The Newsletter Platform add-on lets you collect email and SMS subscribers, organize them into segments, compose campaigns, and send targeted communications — all from within your Larapen admin panel.
Pricing: This is a paid add-on, available from the Larapen Marketplace.
Key Features
- Subscriber management — Collect and manage email subscribers via front-end forms, CSV import, or manual entry. Track status (confirmed, pending, unsubscribed), source, and segment membership.
- Double opt-in — Optional email confirmation flow ensures valid addresses. Subscribers receive a confirmation link before being activated.
- Segments — Group subscribers into targeted segments. Public segments let visitors choose which lists to join via checkboxes. Default segments auto-assign new subscribers.
- Email campaigns — Compose translatable campaigns with rich content, target specific segments, and send to your entire list or filtered audiences.
- SMS campaigns — Send plain-text SMS campaigns via Vonage or Twilio to subscribers with phone numbers.
- Campaign logs — Track campaign delivery with detailed logs per recipient, including open rates, click rates, and bounce information.
- CSV import & export — Bulk import subscribers from CSV files with automatic column detection. Export active subscribers to CSV at any time.
- Welcome emails — Configurable welcome email with translatable subject and content, sent automatically to newly confirmed subscribers.
- Unsubscribe handling — Automatic unsubscribe link in every email. Respects unsubscribe requests immediately.
- Multilingual — Campaign content, subscription form labels, welcome email subject and body are all translatable.
Admin Panel
| Section | Description |
|---|---|
| Subscribers | View, search, import, export, and manage email subscribers with statistics dashboard (total, confirmed, pending, unsubscribed, new this month). |
| Segments | Create and manage audience segments. Configure public/private visibility, default assignment, and subscriber targeting. |
| Campaigns | Compose, target, and send email or SMS campaigns. View campaign performance and delivery logs. |
| Settings | Configure double opt-in, sender name and email, reply-to address, and welcome email content. |
Front-end
- Subscription form — Embeddable newsletter subscription form with email, optional phone, and public segment checkboxes.
- Email confirmation page — Confirmation landing page for double opt-in subscribers.
- Unsubscribe page — One-click unsubscribe confirmation page.
Configuration
- Double opt-in — Toggle subscriber email confirmation before activation (enabled by default).
- Sender name and email — Customize the "From" field for all newsletter emails.
- Reply-to email — Set a dedicated reply-to address for newsletter responses.
- Welcome email — Translatable subject and body sent to newly confirmed subscribers. Leave empty to disable.
Dependencies
None — the Newsletter add-on works independently with email features. SMS campaign support requires a Vonage or Twilio integration configured in your application.
Ideal for
- Building and growing an email newsletter audience.
- Sending product announcements, updates, and promotions.
- Content marketing campaigns with topic-based segments.
- SaaS launch lists and early-access signups with double opt-in.
- Local businesses sending SMS promotions to customers.